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Hallmark "Holly" Paper Holiday Dresses, 1967. These dresses were designed by French textile designer and Parisian paper-dress boutique owner, Annie Chazotte (Thelma Sweetinburgh, "The Paper Explosion," Women's Wear Daily, June 9, 1967: 10.), and originally coordinated with a line holiday wrapping paper and decorations. They were first reported on in WWD on May 3, 1967 (seen in slide 8 above.) The maxi style of this paper party dress was worn in Christmas editorial by Candice Bergen in Town & Country, December 1967 (p. 164, seen in the first image above.)


These dresses are in an A-line tent style that can be cinched in with the included green yarn belt. They were designed to be worn several times, and are made of a fire-resistant 80% cellulose and 20% cotton paper. The packaging suggests that the dresses can be pressed with a cool iron and shortened with scissors.


We have these available in the following sizes and designs, sold individually: 

- Two unopened a-line mini dresses with ruffle trim sleeves and yarn belt, in a vintage size "Large 16-18".

- One opened a-line mini dress with ruffle trim sleeves and yarn belt, in a vintage size "Petite 4-6". 

- One unopened a-line maxi dress with ruffle trim sleeves and yarn belt, in a vintage size "Petite 4-6". 


The opened petite mini measures approx. 34" bust x 9" sleeve opening circumference x 34" length down the the center back. It shows creasing but is otherwise in excellent condition, and wear + tape repairs to packaging. The other dresses are in unopened, slightly worn packaging. The packaging envelope measures approx. 14" H x 9.5" W x 0.75" D. The packaging for the two petite dresses are marked "Display Only," and the packaging for the maxi dress shows a 2-inch tear to the clear plastic wrapping.


Please note that the sizing is per the original vintage 1967 packaging, which was often significantly smaller than our sizing today.


Hallmark "Holly" Paper Holiday Dresses, 1967.

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